The legal industry faces a number of marketing challenges. Setting your firm apart, doing something interesting or innovative, or finding ways to engage current and potential clients is tough in the law business. But, legal marketing doesn’t have to be “boring” or uninteresting, and there are a number of nifty marketing tools that will not only make your legal practice stand out for the right reasons, it will make the marketing of your firm faster, simpler and far more effective.
At leading legal marketing firm, The Eisen Agency, we thrive on being successful leaders in today’s fast moving global marketplace, and have the time, energy and expertise to focus on individual industries and great marketing tools to marry those strategically and tactically to the benefit of our clientele. Each of our executive’s knowledge and expertise span across a wide variety of industries – from travel to accounting – so our team’s expertise is our client’s advantage. Here are five cool tools every legal marketing rock star needs to understand in 2016.
This simple analytics platform is the best way to decrease social media time, increase engagement and drive traffic to your organization’s website. This interface allows you to share content across multiple social media platforms and accounts. Buffer uses data specific to the legal industry to analyze and distribute your published post during the best times of the day. The platform also allows you to add photos and videos or use their new tool, Pablo to visualize your post. Pablo creates social media images, allowing users to choose different templates and fonts. So, save yourself a few hours each week and purchase Buffer.
|Buffer saves legal marketers time by housing their social media accounts.|
Scoop.it allows businesses and professionals to discover, curate and publish a wide array of content to increase visibility and drive visitors to their website. This platform not only allows you to collect articles on specific content, but search millions of users and topic boards related to the legal industry. And, this tool integrates with Facebook and Twitter, sharing
your curated content with the click of your mouse.
|With Scoop.it legal marketers can share and create curated content.|
Klear is a social intelligence platform that serves as a sophisticated influencer search engine. This platform can connect you to the right people around the world and become a very successful networking tool. It will also analyze your engagement, performance, benchmark your landscape and provide insight so you can stay ahead of the curve.
|Klear connects legal marketers to influential leaders.|
Producing engaging content and producing it consistently are two large obstacles when it comes to implementing a marketing plan effectively. If you are looking for an easy-to-use tool, loaded with features to create visually engaging content to share with your audience, you have found it. From magazine covers to social media ads, Canva has you covered.
|Canva allows legal marketers to produce visually engaging content.
|Lexicata allows legal marketers to analyze customer’s data.|
This platform serves as a hybrid between a customer relationship management and client intake software. It allows legal marketers to capture and intake lead information, sign and create documents, and track your progress until the deal is closed. Lexicata also integrates with the favored cloud-based software for lawyers, Clio, making this platform a valuable asset to your organization.
And, while this is by no means an exhaustive list of every “cool” tool out there, it’s a good sampling of some of the whiz bang tools our team uses to the advantage of our clientele. As in in house marketing executive or small business owner, having an outside agency that is dedicated to constantly finding better ways to share your message and grow your business efficiently is a tremendous competitive advantage. Just like having your law firm, our team can comprise a specific strategy and tactical plan to assist in your growth.